Credit – @prada on Instagram
Summer is coming and begging for fashion choices that embrace the season’s sunny delights. That said, this also means heat and harmful UV rays are in extra force, risking damage to the eyes. Thankfully, there are plenty of style choices with practical protection.
One of the biggest names in fashion has a finger on the pulse, with Prada introducing its Possible Conversations series. This looks into the role of fashion in bettering our planet’s oceans and preserving natural resources through the intersection of culture and industry. In support of this initiative, the brand has developed many sustainability products. This marks a new era in green products meeting functionality and style — perfect for Summer 2024.
Summer is Prada’s season
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Credit – @prada on Instagram
2024 is just the beginning of a period scientists note as the highest sun activity in decades. With this, Prada sunglasses integrate intensive UV protection while sticking to the brand’s aesthetic. The brand has long been associated with excellent structure and quality, so the new series improves upon this formula with better sustainability, durability, and sun-shielding. For men, the PR A16S has a timeless look with a chic gold and black frame with green crystal polarized lenses to reduce light glare and strain in bright environments. On the other hand, women may want to use the Prada Swing style with oversized frames to create an avant-garde summer look with feminine touches.
The Prada Swing, in particular, comes with 100% UVA and UVB protection. This means the lenses have been tested and rated to block both wavelengths of UV radiation completely. Light rays of 400 nanometers are filtered before touching the wearer’s eyes. Different models also have various tinted lenses, offering aesthetic variety to fit different color palettes and help diffuse light when worn outdoors.
Both re-edition prints and new models use carbon content extracted from renewable sources to create durable yet sustainable frames. Around one-fourth of the product is also derived from recycled materials; the rest uses content that can be recycled in the future.
Celebrities have already featured Prada’s selection on red carpets, major events, and daily activities. The brand’s latest collection is perfectly encapsulated by their 2024 Spring/Summer “Days of Prada” campaign, which brings the likes of Troye Sivan, Kelvin Harrison Jr., and Harris Dickinson together for an evocative shoot reflecting the state of fashion and collectivity today. As it pushes the importance of timeless priorities, the brand walks the talk by pushing for more eco-friendly eyewear that can protect your eyes during the worst onslaught of the summer.
Twenty million Americans face some form of visual impairment, so there is a call for premium brands to go beyond the surface to tackle the causes of such issues. In the realm of eyewear, it’s clear how Prada is paving the way for its contemporaries.
Staying safe and stylish
Prada has shown a deep understanding of the importance of keeping people and their world safe. After all, what good can a stunning summer look do when facing a crumbling future with more risks for your overall health? As brands make it easier for consumers to remain protected and environmentally conscious, there is hope yet to stem the tide of eye problems and waste in one fell swoop.
Of course, it’s also crucial for people to take other measures beyond eyewear to protect themselves during the summer. A wide-brimmed hat can do wonders in minimizing the amount of sunlight assaulting the eyes, and studies have shown that UV exposure still happens when you’re under shade. As the blazing sun rages on, you also want to use a broad-spectrum mineral SPF like Murad, which protects against UVA and UVB rays. Its pearlized formula works for different skin types and has antioxidants. As a 100% mineral sunscreen, this should be more agreeable to use on your face without irritating your eyes and leaving residue.
Thankfully, luxury brands cater to other long-term needs that factor into the products people invest in. Just because you have the good sense to protect your vision doesn’t mean you must give up your fashion sense.
